Best Small Business Marketing

Considering doing a small business workshop in my area, any suggestions on marketing the event?

I am planning a small business workshop in my area to save people money on their telecommunications spend. What is the best way to market the event to get the best turnout?

Have a contest. The winner must attend. She wins a dinner at Olive Garden. Or a small shopping spree at Macy’s. $100.
Call a reporter for the local newspaper and ask if she will interview you.

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