New Online Marketing

Facebook and Social Media – The New Online Marketing Fortune

Traditional Means of Communication

Old fashioned, commerce communications were done via print, broadcast and such traditional media through disturbing advertising, where advertisements were showed in between the content of interest for the customer.

Traditional announcing does give a large reach to an affiliate with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different demographic than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The changes stirred by the internet as a medium happened because of the fact that it is highly custom-built and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and send out material is rightfully accessible to every consumer, irrespective of him/her being a regular shopper or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely custom-built, and an user can create or join groups and further create content pointed on what he/she likes.

Meanings are free and fair. This is one reason why social media is of utmost concern to business people, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – The leader of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the leading social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the www.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook very popular. Another important argue for its immense popularity is the wide variety of social gadgets that have been created and made available within the Facebook environment.

These gadgets can allow users and friends to doget together activities like playing games that just continues, sharing photos, videos, and web links, and many more.

How does thishelp a marketer?

Before, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and efficiently reach a selected target audience. The science of segmentation and targeting has become only more precise in the case of social media.

Facebook provides a wide variation of avenues to communicate with the users, which opens up a completely new world of possibilities to have a fruitful communication with customers. Some of these methods used popularly by marketers are:

Commercials: The first opportunity, which is the most logical one, is Commercials on Facebook. The alikeness, however, is the fact that you can create your own commercials in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook permits every company, as well as individual users, to design fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also completed their official pages on Facebook that have a wide, immediate fan following around the globe. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage an user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options given by Facebook can be creatively explored and used carefully for bringing about maximum bonus to any brand.

However, while doing all this, you need to be alert of the fact that users have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.
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